According to most industry experts, the days of business analysts being human are drawing to an end. It is time for BI, or Business Intelligence, software to make an entrance into the game. There are companies out there that spend millions of dollars a year in software, whether it is of the traditional type, the cloud services or even mobile apps. There is also the widely popular set of social BI tools that are among the most effective in the connected world we live in right now. With the growth in different types of BI services, there are also a lot of possibilities for companies to make the wrong choices. If you pick the wrong software for your company, you are going to be embroiled in a whole host of different problems. You can’t take much use out of the software if your employees can’t understand it.
Always Figure Out Your Problems First
One of the worst mistakes you can make when selecting a media monitoring app is failing to define the problems that you are trying to solve, check this media clipping service. This is a mistake that a lot of companies make, and it is one that can cost you in terms of profits and customers. You must never rush into a decision about the BI software you want to use. This is the easiest way to get caught up in the middle of things and not be able to make a cautious, informed decision as to what you want. Take a look at your business first and figure out what it is your company needs to accomplish in the first place. Outline the case for your business and use it to decide on the type of BI application that is best suited for you. If you don’t know why you’re doing it, you probably won’t make the right choice.
Don’t be Dazzled by the Features
Another huge mistake that companies make when integrating a new media monitoring app into their business operations is failing to consider their old systems. When you are in the market for a new system, you are going to be wooed by a bunch of different providers. Most of them are going to offer you features you didn’t even think existed. This is going to make you get all dazzled and confused.
This leads to you making the wrong decisions, and you forget one of the most important things about choosing BI software: integration. It needs to be integrated into your current system or you are going to be in a lot of trouble.